Jewels Solheim Roe has spent her career at the intersection of art, mission, and media—championing the organisations, visionaries, and causes that make the world more beautiful, more just, and more humane. A StoryBrand Certified Guide and seasoned PR strategist with decades of experience, she founded out of the bleu on a simple conviction: every great organisation has a story worth telling. The question is how to tell it well.

Her work has landed in the Associated Press, The Wall Street Journal, the Los Angeles Times, KTLA5, KUSC Classical California, HuffPost, Spectrum News, Voyage LA, and Los Angeles Magazine. She has represented world-class ballet organisations, memoir authors, performing arts nonprofits, and mission-driven brands. Always bringing the same galvanizing energy to every story she helps shape.

Before founding out of the bleu, Jewels served for eight years as Director of Fundraising and Community Outreach at Westside Ballet of Santa Monica, one of Southern California’s most beloved pre-professional ballet companies. Prior to that, she built and launched her own lifestyle and natural fragrance brand in the UK, S’Amuser, which grew to three retail franchises and caught the attention of brand strategists and tastemakers across Europe, including a celebrated meeting with Anita Roddick of The Body Shop.

A graduate of the University of Arizona (Business Marketing), with additional studies at UCLA Extension and the Jungian Institute, Jewels is a self-described galvaniser, alchemist, and heroine of the mythic life. She has lived and worked on two continents, raised a daughter, and built a career that consistently bends toward beauty and meaning.